What Drives Her Luncheon and Panel Highlights

Disclosure: This is a sponsored post. All opinions are my own, honest opinions. #WhatDrivesHer

#WhatDrivesHer

Women make up half of all car buyers. At the What Drives Her luncheon and panel, we listened to a group of experts in the automotive industry, including:
– Candice Crane from Hireology
– Kathy Gilbert from CDK Global
– Jody Hall from Steel Market
– The panel was moderated Bridget Brennan of the Female Factor
– The luncheon and panel was hosted by She Buys Cars

With women driving 70%-80% of consumer household spending and the fact that there are more women drivers than men, they shared with us how automakers are taking this into consideration when designing their cars. The fascinating thing was listening to them share how the industry has changed over the years, both for female employees and female consumers. They shared how there are many opportunities for women in the automotive industry. A key takeaway from Kathy Gilbert is for women to nurture their relationships in their careers.

#WhatDrivesHer Panel

Watch the videos from the panel discussion:

Afterwards, we were invited to check out the #SteelMatters Concept and Technology Garage. There, we were able to test drive some of the newest cars.

#SteelMatters Cars

#SteelMatters Maserati

#SteelMatters Cadillac

Watch our test drive videos:

For more information about the Chicago Auto Show, check out my recap here!

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